The DADA PODCAST INCUBATOR is the world’s first podcast and digital media incubation program specifically for women and non-binary people. The goal of this incubation program is to upskill, publish and create a platform for women whose stories and storytelling ideas can resonate globally.
The DADA PODCAST INCUBATOR was created by SemaBOX, Africa’s largest podcast incubator, and is implemented in collaboration with Baraza Media Lab in 2021.
DPI 2022 which will be the second cohort of this incubation process will be implemented in 3 countries, Kenya, Uganda, and South Africa
Podcasting and digital media in Africa are extremely fast-growing and are increasingly providing an avenue for stories that would never be told by mainstream media. Stories of marginalized groups that can offer dignity, nuance, and decenter of the perpetrators of injustice.
This is especially important because of how Kenya’s media ownership is structured. Kenya has a quasi-independent media. On paper, the media houses are free from government interference but in practice, because the media owners are all politicians. Therefore, the media tows the government/ political party lines. As a result, all too often, critical stories of people and places that are suffering injustice cannot be told effectively by the mainstream media or are killed quite quickly.
Indeed, the situation gets more and more critical with every election cycle as the politicians tighten their grip around the editorial teams that they basically fully control.
Against this backdrop, podcasting in Kenya has taken on a very important role. This medium has brought a chance for true media freedom and for true media independence. Through this medium, individuals can now curate, produce and publish the stories that matter to them and their communities. They can now tell the stories without undue influence and can deliver the nuance and clarity that is required to fully represent their hopes, dreams, and desires.
This recent CNN Africa Story covers the dynamic nature of the podcast scene in Kenya (and Africa) and also gives a glimpse into the potential of podcasting and its impact both on the wider media landscape and on audiences today and in the future. In conclusion, a key driver of more, diversity, representation, and expansion of media freedoms in the next decade or so in the countries so Africa is podcasting and new media.
Watch the video here
SemaBOX is Kenya’s first specialist podcasting studio and also Africa’s largest podcast incubator. We enable our clients to curate, produce and distribute their unique stories and experiences across the globe through podcasts and vlogs. Our work has reached over 115 countries and continues to expand the audience of African stories globally. SemaBOX is non-partisan, politically neutral, and genre-agnostic. We support the creation of quality content by all members of society whatever their politics. You can find more information about SemaBOX.
Health and Safety
SEMABOX values everyone’s participation, and we’re committed to creating an experience that’s safe
and friendly for all. Participants are expected to read and follow the Code of Conduct as well as our
Health and Safety Guide. SemaBOX teams will be available throughout the program to provide support
and enforcement as needed.
Selection of Jury in each participating Country
Jan – Feb 2022
Call for Applications and Publication of Application Guidelines
April 15th, 2021
Selection of DPI 2022 Participants
April 16th – May 4th, 2022
Announcement of Participants and Contracting
May 4th to May 30th, 2022
Media Training 4 weeks
Recording of Season (6 weeks)
July -August 2022
Publication of Episodes (8 weeks)
September – October 2022